Sony Working on New Avatar Creation System

A recent patent filed by Sony indicates that the company is developing a new way for players to create virtual avatars. This new technology could facilitate the in-depth customization of in-game characters, though it's not clear which of Sony's upcoming gaming endeavors this could be connected to. Despite Sony's recent stock value dive and the controversy surrounding comments about the PS5 entering the "latter stage" of its life cycle, the PlayStation brand is still going strong. The success of the console has been buttressed by a steady stream of strong first-party exclusives, as was the case for the PS4, but there's evidence to suggest that Sony's strategy is shifting a bit, with the company doubling down on multiplayer, live-service experiences. These online games, along with PlayStation's VR initiatives, suggest a strong new direction for the brand, built on new technologies.


Previous Post Next Post