Report Reveals How Many Game Studios Are Using AI

A new report released by engine maker Unity has revealed that 62% of surveyed game studios use AI in one way or another to aid in development. Unity's findings come after the gaming community has reacted unfavorably to the use of AI in recent months. In December, an official Xbox Twitter account appeared to use AI to create a promotional image, which featured strange details like mustachioed children and incorrectly shaped objects. This was probably an individual employee's decision rather than a company-wide one, but fans were understandably frustrated, especially after seeing that the tweet was attempting to celebrate indie game development. Additionally, Magic: The Gathering developer Wizards of the Coast found itself in hot water earlier this year when it used AI to create promotional images. However, the majority of AI-using game studios are harnessing the technology in ways other than marketing.


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